2021
DOI: 10.1080/17489725.2020.1868587
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Location-based services – the market: success factors and emerging trends from an exploratory approach

Abstract: By measuring the possibilities of enterprises linking locationbased services (LBS) to regional and local content of interest, research found a tremendous lack of knowledge, how media enterprises -as well as content providers -in-and outside legacy media can use innovative LBS. One could presume that the absence of fulfiling market-information about current LBS proves to be a decisive factor causing a poor implementation of LBS in content-related services especially for media outlets. This contribution aims to … Show more

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Cited by 16 publications
(3 citation statements)
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“…2) Entertainment sector. A further advantage of LBSs is enabling users to search for PIOs, such as nearby restaurants and music clubs, or enjoying games online [6,7].…”
Section: A the Importance Of Location-based Servicesmentioning
confidence: 99%
“…2) Entertainment sector. A further advantage of LBSs is enabling users to search for PIOs, such as nearby restaurants and music clubs, or enjoying games online [6,7].…”
Section: A the Importance Of Location-based Servicesmentioning
confidence: 99%
“…HE rapid development of smart life and embedded sensors in Internet of Things (IoT) devices has led to a significant demand for location-based services (LBSs). Consequently, ubiquitous localization has become the primary objective of localization technologies [1] to meet the future needs of LBS in next-generation smart cities [2]. Moreover, with the advancement of IoT, ubiquitous localization becomes crucial for both consumers and service providers to obtain reliable localization information anytime and everywhere [3].…”
Section: Introductionmentioning
confidence: 99%
“…Global navigation satellite systems (GNSS) can provide accurate LBS in open-sky areas [1]. However, the performance of GNSS deteriorates indoors because of signal blockage and attenuation.…”
Section: Introductionmentioning
confidence: 99%