Logistic services as a competitive means – segmenting the retail market for softwood lumber

Abstract

Gustafsson, Å. 2003. Logistic services as competitive means -segmenting the retail market for softwood lumber. Silva Fennica 37(4): 493-504.Softwood lumber has been considered traditionally as commodity. Subsequently brand names and trademarks were of subordinate value and competition was based on price. Recently, retailers have grown substantially and are forcing their suppliers to improve the production and delivery of products. As retailers are getting more diverse and powerful, suppliers are forced to adapt to the retailersʼ service requirements. The new situation also brings opportunities for the sawmills to develop their competitive advantage. The retail industry is continuously changing, and in order for sawmills to develop and offer what retailers are asking for, it is necessary that they understand and interpret retailersʼ requirements correctly. One way for sawmills to be successful is to develop accurate service elements and to use the service elements as a segmentation base in order to structure their customer base. This study shows that retailers place considerable emphasis on delivery and value-added logistical services. It generates three hypotheses concerning the following potential retail segments; turnover, category, and customer base.

Sipariş İşlemenin Lojistik Performansa Etkisinde Tedarik Etkinliğinin Aracılık Rolü

“…Lojistik performans kavramı literatürde birçok çalışma kapsamında yer almakta ve literatüre katkı oluşturmaktadır (Havenga, 2011;Kayabaşı ve Özdemir, 2008;Othman vd., 2016;Nadarajah, 2015;Daugherty vd., 1996;Şekkeli, 2016;Graeml ve Peinado, 2011;Rafele, 2004;Morash, 2001;Hausman vd., 2005;Caplice ve Sheffi, 1994;Sezen vd., 2002;Krauth vd., 2005;Bayat ve Özdemir, 2016;Gustafsson, 2003;Lehtonen, 2001;Fawcett ve Smith, 1995;Bakan ve Şekkeli, 2015;Wanke vd., 2007;Talib ve Hamid, 2014;Stank-Traichal, 1998). Lojistik bölümünün performansı değerlendirilirken, ürünün pazarda bulunabilme durumu, lojistik hizmet biriminin kalitesi, stoklama verimliliği, teslimat zamanlarına uyum, taşıma esnasında oluşabilecek hasar oranları, müşteri tatmininin ölçülmesi, tüm lojistik faaliyetler çerçevesinde esneklik kabiliyeti, teslimatın eksiksiz yapılması ve lojistik maliyet hususu vb.…”