Logistics strategy as a competitive tool for firm performance: The moderating effect of customer service effectiveness

Abstract

The goal of this research paper is to explore logistics strategy as a competitive tool for firm performance; the moderating effect of effectiveness of customer service: by presenting academic and practical advantages by explaining the preceding and suggesting a forward-looking research agenda based on a conceptual framework for competitiveness in logistics strategy. For support today's logistics managers and scholars, a literature review is established for scrutinize what was previously studied and what needs to be examined. From a focal firm perspective, the research expands the understanding of logistics strategy as a competitive tool while linking customer service effectiveness and the limitations for eventual research.
 Design/Methodology/Approach: This study utilizes a systematic literature review to design a suggested conceptual framework for a research agenda on a competitive tool for firm performance on the subject of logistics strategy; the moderating effect of effectiveness of customer service.
 Findings: The research paper provides insights into deficiencies in the current logistics strategy literature. The research paper explicitly recommends exploring the logistics strategy as it relates to expected and actual performance moderated by the effectiveness of customer service.
 Research limitations/implications: This article makes several unique literature contributions. First it offers the first comprehensive concise overview of the core concepts used for the logistics strategy in the current research. Next, three particular strategies that influence firm performance are examined. Third it explores the customer service effectiveness' moderating effect. Fourth as a competitive tool unnoticed problems are then exposed as ideas for potential research in logistics strategy. Eventually, when carrying out a similar exercise, the approach used to perform the systematic literature review can be used as a model for potential researchers.
 Practical implications: Contemporary research is aimed at providing a research group that address the needs of modern corporate executives.
 Originality/value: As a competitive tool for firm performance, the article presents a suggested conceptual framework for logistics strategy; the moderating effect of customer service effectiveness.

Effect of logistics management practices on marketing performance of small and medium scale enetrprises in Calabar, Cross River

“…Based on the above findings from the study, we discuss that logistics management practices is a strategic and competitive method spanning multiple contributing factors for company to respond logistically to external pressures as argued by Mogaka and Arani (2020). It was discovered that effective logistics management practices have become highly critical to sustaining a competitive advantage and entering new markets with developments which are emerging rising global trade, growing consumer demand for fast tailored response and removing trade barriers.…”

“…Proper inventory management ensures seamless supply of products but also cuts down on storage costs (Petelina, 2016). Logistics ensure that there is neither excess of products in inventory nor deficit (Mogaka and Arani, 2020). Haphazardly managed inventory will lower the profits of manufacturing firms and may even lead to pilferage in the stocks (Mwangangi, 2016).…”

“…Customer preference are conveyed as instructions in most supply chains. Nevertheless, such orders cover anything from the original issuance, shipping, invoicing, or the selection of the order to handling the customer's needs (Mogaka &Arani, 2020' Wasike &Juma, 2020 andOmoush, 2 022). Based on the discussion above, we hypothesize as follows: Ho4: Order processing has no effect on marketing performance.…”

The Role of Digital Supply Chain in Enhancing Industry 4.0 Capabilities Influence for Better Strategies of Transportation Logistics: An Applied Study on the Shipping and Transportation Services Sector in Egypt

“…In addition to developing theoretical viewpoints on logistics strategy, logistical managers must consider the implications of the discussed categorization of logistics strategy. It is the goal of managers to find effective ways to integrate systems and processes in order to plan and execute company logistics plans (Ochego and Wycliffe, 2020).…”

CEO Growth Mindset In Re-Strategizing Logistic Management Practice During Pandemic

“…The logistics leader's competence is utilized to provide adequate differentiation to ensure that the company gains and maintains a competitive advantage (Bowersox and Daugherty 1992). The logistics business is required to be sensitive to customer needs and view logistics competence as a competitive resource (Mogaka and Arani 2020). Leaders must produce a variety of value-added services, aimed at satisfying customers consistently.…”