Abstract:Sustainable food consumption is an essential component of sustainable development. Previous literature mainly focused on consumers' environmentally friendly consumption, and paid less attention to their avoidance of unsafe consumption. This article investigated the effect of loneliness-an important psychological and social trend-on consumers' avoidance of unsafe food and the associated mechanisms. Based on a survey with 120 student participants and an experimental study with 315 non-student participants, we fo… Show more
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