Look good when you’re googled: creating and optimizing your digital identity

Abstract

Purpose: This paper describes techniques librarians can use to enhance their online presence so that students, patrons, researchers, and prospective employers can locate them easily. It is an extension of a presentation given at the Association of College and Research Libraries New England Chapter Annual Conference held in Worcester, MA on May 9, 2014.Design/methodology/approach: The presentation focused on a number of established and emerging tools to share professional contact information and professional output, such as Google, Google+, Twitter, LinkedIn, SlideShare, and ImpactStory, among others.Findings: The audience of library faculty and staff from across the Northeastern United States examined the results that appeared when they searched for themselves in major search engines (Google, Bing, and DuckDuckGo) and learned strategies and tools for optimizing the results that come up when others search for their contact information.Practical implications: Librarians who focus on enhancing their professional profiles online make it easier for constituents to get assistance with research questions, they can make their value and the institution's value more visible, and facilitate the sharing of information in a field that looks to other institutions and individuals for inspiration for new programs and innovations.Originality/value: While many of these tools are used in the business world to build and cultivate networks and seek employment, even steadily employed librarians can use these tools to make their expertise available to researchers at their institutions and beyond.

Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation

“…Crafting a systematically optimized LinkedIn profile is crucial for lead generation, as highlighted in scholarly sources (Smith & Watkins, 2020;Serdula, 2020;Izenstark, 2014). A well-optimized profile serves as a digital storefront, effectively showcasing a company's expertise and value proposition.…”

“…A well-optimized profile serves as a digital storefront, effectively showcasing a company's expertise and value proposition. This optimization process involves creating a compelling headline, a detailed description rich in relevant keywords, and incorporating high-quality visuals (Smith & Watkins, 2020;Serdula, 2020;Izenstark, 2014). Activities such as adding a professional profile picture, customizing the LinkedIn URL, and sharing the profile are essential components of profile optimization (Smith & Watkins, 2020).…”

Mokslininko Reprezentacijos Skaitmeninėje Erdvėje Sąsajos Su Publikacijų Duomenų Bazėmis

“…Šiuolaikinėje visuomenėje dažnai analizuojami vartotojiškumo aspektai. Esant pakankamam pragyvenimo lygiui ir plėtojantis šiuolaikinėms technologijoms, leidžiančioms greitą informacijos sklaidą bei jos kaitą, individai gali konstruoti ir rekonstruoti informaciją apie save 4 , gali pasirinkti ir propaguoti tam tikrą gyvenimo būdą arba naudoti identitetą kaip vertingą rinkodaros veiksnį 5 . Atsižvelgiant į identiteto sampratą, analogiškai yra apibūdinamas ir skaitmeninis identitetas (angl.…”

Scholarly social media profiles and libraries

“…There are numerous tools available, with a special regard to librarians in academic libraries (Izenstark, 2014). The new skills and hands-on experience in techniques to build and optimize digital identities will result in being considered as an authoritative source in the ever-changing field of scholarly social media, in addition to enhancing visibility for both their libraries and themselves.…”