Looking for the Right Swipe: Gender Differences in Self-Presentation on Tinder Profiles

Abstract

Tinder has become a popular online dating tool for people looking for either short- or long-term relationships. In this study we build on existing research on gender differences in the motivations of Tinder users, by analyzing gender differences in self-presentation. We predicted that women would try to attract men to right-swipe (i.e., potentially match) their profiles through largely visual means; while men would put more emphasis on showing off their skills and interests. In a sample of 300 randomly obtained Tinder profiles (150 heterosexual females and 150 heterosexual males), half from Colombia and half from the USA, we found mixed support for our hypotheses. There was no significant difference between numbers of photos uploaded by women and men, but certain types of photos were unique to one gender. Links to other social networks did not differ much between genders; however, men tended to include more textual information in their profiles.

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