Looking inside the ‘black box’ of digital firm scaling: An ethnographically informed conceptualisation

Brown, Ross; Mawson, Suzanne; Rocha, Augusto; Rowe, Alex

doi:10.1016/j.jbusres.2024.114987

Journal of Business Research

2025

DOI: 10.1016/j.jbusres.2024.114987

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Looking inside the ‘black box’ of digital firm scaling: An ethnographically informed conceptualisation

Ross Brown,

Suzanne Mawson,

Augusto Rocha

et al.

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Looking inside the ‘black box’ of digital firm scaling: An ethnographically informed conceptualisation

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References 70 publications

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