“…As the Italian Ambassador in China, Ettore Sequi, has pointed out, the rich craftsmanship of fashion practices characterizes both countries. 2 The family business, typical of Italian entrepreneurship, is characteristic of many fashion businesses in China as well, despite government influence (Zhao 2013;Gu 2018;Rofel and Yanagisako 2019;Finnane 2020;Jin 2020). The reputation of beautiful and well-made products attributed to Italian fashion design (Lees Maffei and Fallan 2013) fits well into the vision of what Xi Jinping's describes as a "prosperous, strong, culturally advanced, harmonious and beautiful nation."…”