Although the terms “madam” and “pimp” are both anglophone slang for individuals involved in third‐party support for sex work, they convey unequivocal and diametrically opposed race, class, and gender signals. Regardless of real world behavior or temperament, the term
pimp
denotes a coercive, abusive, hypersexualized, and parasitically exploitative African American male exotic whose work arena is flexible and nomadic. Though engaging in nearly identical labor,
madams
, in contrast, are thought to be hard‐working, entrepreneurial White females whose management tasks in fixed‐site brothels are often represented more sympathetically as mentoring, nurturing, and setting high business standards – again, regardless of real world behavior or temperament.