An easy approach was reported to achieve the simultaneous reinforcement and toughening of polypropylene (PP) via thermally induced self‐assembly of β‐nucleating agent (TMB‐5). The results showed that the processing temperatures dictated the solubility and self‐assembly of TMB‐5 in the polymer melts to determine the subsequent morphology development of PP. At low processing temperature, TMB‐5 did not dissolve into the polymer melt but remained original shape to induce PP to crystallize into spherulites so that it only promoted the formation of β‐form crystals to enhance the toughness of the samples. At high processing temperature, TMB‐5 gradually dissolved into the polymer melts. On cooling, the dissolved nucleating agent self‐assembled into high aspect ratio fibrils through intermolecular hydrogen‐bonding interactions. Due to a favorable matching between PP and TMB‐5, PP preferred to nucleate and grow orthogonally to the fibril axis and into oriented hybrid shish‐kebab morphology with rich β‐form crystals. Compared with isotropic spherulites, the anisotropic structure exhibited excellent properties of the β‐form crystal and shish‐kebab morphology to simultaneously improve the strength and toughness of TMB‐5‐modified PP samples. With the increasing processing temperature, more dissolved TMB‐5 was involved in the self‐assembly procedure to generate longer fibrils and induce more lamellae to grow on the surface. As a consequence, the anisotropy of the PP samples increased further, bringing out more improvements of the tensile strength. © 2014 Wiley Periodicals, Inc. J. Appl. Polym. Sci. 2014, 131, 40605.