Abstract:Usability is one of the most important characteristics of software applications, especially when it comes to mobile shopping applications. There is a great deal of shift from traditional shopping to online shopping because it benefits both parties i.e., customers as well as businessmen. In such a scenario, the usability factor can play a very vital role in the business industry. If a client stops using a mobile shopping app because it is not user-friendly, it can badly damage the annual revenues especially whe… Show more
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