Polyvinyl alcohol (PVA) gel has a very wide range of applications in agriculture, military, industry, and other fields. As a widely used water-soluble polymer, PVA has good mechanical properties, excellent spinnability, good hydrophilicity, remarkable physical and chemical stability, good film formation, is non-polluting, and exhibits good natural degradation and biocompatibility. It is an ideal gel preparation material. Incorporation of rare-earth elements into PVA polymers can be used to prepare rare-earth luminescent gel materials. Results show that the luminescent efficiency of complexes is mainly related to their structure, ligand substituents, synergists, and the electronic configuration of doped rare-earth ions. Fluorescent gel films were prepared by adding europium, terbium, and europium/terbium co-doped into PVA, and their fluorescence properties were compared and analyzed. It was found that, in addition to the above factors, the sensitization of terbium to europium, and the fluorescence-quenching effect of hydroxyl groups, will influence the fluorescence properties. This has opened a new route for the application of rare-earth materials and may have value in the field of new materials.