Luxury Car Leasing

Abstract

This study aims to provide insights and knowledge to new entrepreneurs on developing their businesses by utilizing luxury car leasing services, focusing on the benefits of leasing versus buying, personalizing the lease experience, and supporting business activities through upgraded personal branding. The objectives are to analyze the advantages of luxury car leasing over purchasing, explore the personalized leasing experience for customers, and examine the role of luxury car leasing in enhancing business operations and personal branding. This research employs a qualitative approach, utilizing case studies and interviews with both leasing companies and lessees. Data was collected through structured interviews with key stakeholders in the luxury car leasing industry, including leasing company representatives and customers who have leased luxury cars. Additionally, market analysis and literature reviews were conducted to support the findings. The findings indicate that luxury car leasing offers significant advantages over purchasing, including financial flexibility, access to the latest car models, and lower maintenance costs. Personalized leasing experiences were highly valued by customers, contributing to higher satisfaction and loyalty. Furthermore, leasing luxury cars positively impact personal branding and business operations by providing entrepreneurs with a sophisticated image and reliable transportation for business activities.