Through analyzing the current situation and problems of Chongqing duck industry, this study discusses the application and development of ecological breeding strategy under the background of intelligent breeding. Drawing on the practice of Pingyalian project, this study emphasizes the importance and feasibility of intelligent transformation of the duck industry by combining the new generation of information technologies such as cloud computing, big data, and the Internet of Things. The study points out the promotion of the ecological breeding industry, the use of intelligent monitoring and management technology, the strengthening of disease prevention and control, the construction of the integration platform of the industrial chain, and the strengthening of policy and financial support. Furthermore, this study explores the positive effects of smart breeding on increasing rural community participation, promoting rural revitalization, and achieving sustainable development goals. This study provides development suggestions for the Chongqing duck industry through qualitative research methods and references for researchers and practitioners in related fields.