Abstract:Magazines are the most successful media format ever to have existed. This is a big claim when the apparent dominance of television in the last 50 years or the printed book across the last 500 are considered, but magazines are so ubiquitous and their consumption so engrained in habit that their importance almost ceases to register and is thus overlooked. As Buckminster Fuller once noted in a broadcast lecture, people place importance on food and water as the sustainers of life but on a day-today basis it's actu… Show more
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