Mail Composition and Recipients’ Reaction to Direct Mail

Geissmann, Thomas; Jaag, Christian; Maegli, Martin; Trinkner, Urs

doi:10.1007/978-3-319-46046-8_18

The Changing Postal and Delivery Sector 2017

DOI: 10.1007/978-3-319-46046-8_18

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Mail Composition and Recipients’ Reaction to Direct Mail

Thomas Geissmann

Christian Jaag²,

Martin Maegli³

et al.

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Mail Composition and Recipients’ Reaction to Direct Mail

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References 17 publications

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