Making Product Logo and Labeling As Sales Promotion on MSME Traditional Drink “MF” Jakarta Selatan

Abstract

This community service activity was carried out at the MSME Traditional Drink "MF" South Jakarta. This “MF” MSME produces various processed traditional drinks such as kencur rice, tamarind turmeric, and tamarind sugar. This traditional drink has been circulating in the market, but has not become a quality product. This community service activity carried out at the MSME Traditional Drink "MF" South Jakarta aims to increase sales promotion through the creation of logos and labeling of traditional beverage products. This community service activity is carried out through observation, interviews, and direct dialogue with MSME owners regarding the hopes and obstacles they face while running their business. The end result of this community service activity at MSME "MF" is the creation of logos and product labels as a means of promoting the sale of traditional drinks. With the logo and product labels, it is expected to increase sales and increase the market for traditional beverage products "MF".
 Abstrak
 Kegiatan pengabdian masyarakat ini dilakukan di UMKM Minuman Tradisional “MF” Jakarta Selatan. UMKM “MF” ini menghasilkan berbagai olahan minuman tradisional seperti beras kencur, kunyit asem, rimpang, dan minuman jahe. Minuman tradisional ini sudah beredar di pasaran, namun belum menjadi produk yang berkualitas. Kegiatan pengabdian masyarakat yang dilakukan di UMKM Minuman Tradisional “MF” Jakarta Selatan ini bertujuan untuk meningkatkan promosi penjualan melalui pembuatan logo dan pelabelan produk minuman tradisional. Kegiatan pengabdian masyarakat ini dilakukan melalui observasi, wawancara, dan dialog langsung dengan pemilik UMKM mengenai harapan dan kendala yang mereka hadapi selama menjalankan usahanya. Hasil akhir dari kegiatan pengabdian masyarakat di UMKM “MF” ini adalah pembuatan logo dan label produk sebagai sarana promosi penjualan minuman tradisional. Dengan adanya logo dan label produk diharapkan dapat meningkatkan penjualan dan bertambahnya pasar produk minuman tradisional “MF”.

Rational Choice Practices for Village Women as MSMEs in Kediri Regency in Improving the Family Economy

“…MSMEs are essential in alleviating small communities from poverty to become economic engines, especially after the economic crisis (Hafford-letchfield & Cocker, 2002). Micro Enterprises are productive businesses owned by individuals and/or business entities with micro-business criteria stipulated in the law (Dewi et al, 2022). A productive economic business that stands alone is carried out by individuals or business entities that are not subsidiaries or branches of companies owned, controlled, or separated directly or indirectly from small businesses or large businesses with total net assets or proceeds from sales.…”

“…Alternatively, it can be interpreted that there is no abuse of trust given to other people. Thus, social capital is a form of trust and the norms that apply in society (Coleman, 2008) This expression explains that it is essential for the capital to be executed correctly so that the output is also sound. This can be associated with these female MSMEs actors.…”

“…Norms can refer to individuals who commit these actions and impose sanctions on themselves. In such cases, the norm is said to be internalized (Coleman, 2008). The norm referred to here is the trust given to other individuals.…”

“…Women's problems are nothing new in terms of equality, position, and degree, but women's rights have always been questioned by many people. This problem has become the focus of attention in society (Dewi et al, 2022). Women are described as gentle and clean, so they will not fit in the world of work.…”

Peranan Merek (Labeling) Dalam Meningkatkan Penjualan Produk Olahan Instan Jahe UMKM Desa Enu Kecamatan Sindue Kabupaten Donggala

“…). Memberikan program kegiatan pengabdian masyarakat melalui pembuatan logo dan pelabelan produk sebagai bentuk promosi penjualan produk minuman tradisional di UMKM(Dewi et al, 2022) Dalam pelabelan produk desain labeling sebelumnya ibu-ibu Mangrove sudah membuat label penulis hanya membantu memperbarui label.Oleh karena itu Penulis membuatkan label warna yang lebih menarik dan memiliki ukuran yang lebih besar. Pembuatan label sangat dianjurkan dalam suatu produk selain meningkatkan konsumen untuk membeli suatu produk tersebut,juga menghindari terjadinya kesalahan dalam pembelian.mengingat banyak sekali produk yang sama dijual misalnya saja produk instan jahe .hampir semua UMKM membuat instan jahe,tentu ini akan membuat konsumen kebinggungan dalam memilih instan jahe yang akan dibeli,Maka,dengan melihat label yang menarik mungkin dapat menarik perhatian konsumen.Labeling memiliki perekat diri berbentuk persegi panjang dengan warna dasar unggu…”