Management &amp; Consumers in an Era of Stagflation

Shama, Avraham

doi:10.2307/1250533

Cited by 56 publications

(46 citation statements)

References 1 publication

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“…In recession economy consumers feel insecure in their job and negotiate more about financial matters (Shama, 1978). Consumers also adapt their shopping behavior and habits, to be able to adjust to the changing economic conditions (Ang, 2001a, b;Ang et al, 2000;Zurawicki and Braidot, 2005).…”

Section: Introductionmentioning

confidence: 99%

Food Retail Competitive Strategy in Recession Economy: A case of Successful Foreign Discount Stores in Finland

Le¹,

Nhu²

2009

IJBM

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The study aims to increase our knowledge of how a retailer can survive in recession economy by changing its competitive strategy. In particular, the study is to identify those strategies that can help retailers to maintain successful performance despite turbulence in the operational environment. A case study approach is employed to explore a whole picture of a successful retailer's actions and strategy to scope with down turn economy. Results of the study show that retailers can maintain and improve their performance in times of crisis by adjusting their competitive strategies properly. We found that in recession period, retailers need to exercise a combination of competitive strategies including low cost focus and differentiation focus strategy. To be able to enhance low cost strategy, retailers need to have logic logistic center, to increase effectiveness of employees, and to reduce wastes from right-ordered for fresh food products, to strictly utilize first-in-first-out food product displaying methods. For focus strategy, firms need to pull unprofitable products from the shelves, and to focus on profit-driven product selection, to focus their promotion campaign on the most effective time and channel. In differentiation strategy, retailers need to be more selective for which products to offer, and to be more creative in their promotion program.

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Section: Introductionmentioning

confidence: 99%

Food Retail Competitive Strategy in Recession Economy: A case of Successful Foreign Discount Stores in Finland

Le¹,

Nhu²

2009

IJBM

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“…Shama (1978) examined changes in the marketing mix during stagflation (i.e. recession plus inflation).…”

Section: Pricing Strategies In Recessionmentioning

confidence: 99%

The pricing strategies of Hungarian food retail chains during the last recession

Berezvai

2015

Acta Oeconomica

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Retail Pricing Strategy Z. BEREZVAIThe paper seeks to explore the pricing strategies used by Hungarian food retail chains and how these strategies are related to the market and fi nancial performance of the chains. A two-phase empirical research was carried out in 2011/2012. The research is based on 44 in-store observations, the analysis of price promotion leafl ets and interviews with retail professionals. In-store observations focused on collecting data on baseline prices. The price promotion leafl ets enabled the assessment of the promotional activity of the observed retailers. The interviews were used to check the validity of the research results. By grouping the analysed 11 retail chains along baseline price levels and price promotion activities, three different types of pricing strategies were identifi ed. A relationship was found between the three pricing strategies and the performance indicators of the included chains. An important fi nding is that retail chains with a medium price level and low promotional activity were the least successful, while retailers with a low price level and high promotional activity achieved the best performance.

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“…Shama (1978) inflációval kísért recessziós környezetben vizsgálta a világ legnagyobb vállalatainál a marketingmix összetevőinek változását egy kérdőíves felmé-rés segítségével. Eredményei azt mutatták, hogy az árazás a legérzékenyebb politikák közé tartozott, amely a vállalatok többségénél jelentősen változott a válság hatására.…”

Section: áRazási Stratégiák Recesszióbanunclassified

The Pricing Strategy of Food Retail Chains in Economic Crisis

Berezvai¹

2014

E-conom

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Management & Consumers in an Era of Stagflation

Cited by 56 publications

References 1 publication

Food Retail Competitive Strategy in Recession Economy: A case of Successful Foreign Discount Stores in Finland

Food Retail Competitive Strategy in Recession Economy: A case of Successful Foreign Discount Stores in Finland

The pricing strategies of Hungarian food retail chains during the last recession

The Pricing Strategy of Food Retail Chains in Economic Crisis

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