Management awareness through Business Intelligence (BI): change starts with managers and leaders

Abstract

The complexity of contemporary society, as well as its rapid changes, bring leaders and managers challenges that have never been faced before, and, consequently, the need to adopt tools that can serve as strategies for their respective success. Within this scenario, this article seeks to elucidate: How can changing the leader’s conscience in the adoption of a management model by Business Intelligence (BI) serve as a strategic tool for the organization? Thus, tracing a brief historical and conceptual journey, based on scientific studies, the objective was to bring an explanatory line to serve as a basis for further deepening of this theme.