“…We contribute to the literature by examining the relationship between MCS and the operational activities during the strategic change process in an innovation [3] setting. We know that many MCS are commonly used in innovation settings to accomplish organizational goals (Akroyd and Maguire, 2011; Akroyd et al , 2016; Barros and Ferreira, 2019, 2021; Davila, 2000; Feeney and Pierce, 2018; Frare et al , 2021; Henri and Wouters, 2020; Müller-Stewens et al , 2020; Pan Fagerlin and Lövstål, 2020). The management accounting literature has also shown that MCS can facilitate the implementation of strategy (Kober et al , 2007; Otley, 2016), which are necessary to support changes to innovation activities (Bisbe and Malagueño, 2009).…”