The authors substantiated the need for digitalization of construction as an imperative of embedding the industry in the ecosystem of the digital economy, taking into account the implementation of the principle of fractality in management. The main digitalization tools have been identified, points of growth in various projections have been determined, and the impact of factors-drivers of digital transformation has been analyzed and assessed. In the process of digitalization of the construction industry, it is necessary, first of all, to ensure the integration of information models of investment and construction projects and existing state information systems. The paper considers the process of integrating the FSIS PC and the BIM design system, identifying the corresponding problem areas and the main stakeholders in the creation of an information system of pricing in construction, and differentiating the possible effects.