Management Strategy and Business Models in the Era of Digital Transformation

Abstract

In complicated and fast-moving markets, where growth and wealth creation can occur unpredictability reigns. The ways in which value is created, captured, and offered are changing profoundly, and one of those responsible for this change is digital transformation. New innovative business models are born, and it becomes necessary to rethink the models when it comes to the digital age. The objective of this work is to conceptualize the strategic changes in the business models of the companies to remain competitive of the era of the digital transformation. In order to collect the information necessary for the analysis, we chose to use exploratory research of a qualitative nature. It is justified to adopt the exploratory research, since there are few studies focused on the theme of business model strategy in the era of digital transformation. In our research, the companies interviewed highlight the digital transformation to improve and integrate with more automation all the lines of business segmentation.

Impactos Da Pandemia Da Covid-19 No Processo De Transformação Digital Das Ongs Brasileiras

“…Hebert, 2017; Nahrkhalaji et al, 2019a As empresas estão se adaptando às novas tecnologias e tornando-se digitalizadas, e o uso dessas tecnologias permite a cocriação de valor e agrega conhecimento e experiência de diferentes atores envolvidos em um projeto sem fins lucrativos. Gomes et al, 2019;Schreieck et al, 2017 A TD traz desafios para as organizações e a digitalização não é a única solução para o desenvolvimento sustentável das organizações sem fins lucrativos, o maior desafio para acelerar a transformação está ligado à mudança cultural necessária para geração de valor.…”

“…A TD é responsável pelas alterações na forma como o valor é criado, capturado e oferecido (Gomes et al, 2019) e tem provocado mudanças na economia e em diferentes setores, alterando modelos de negócios, atividades e formas de relação entre pessoas. Segundo Morakanyane et al, (2017) a TD é um processo em evolução constante que impacta em recursos e tecnologias digitais permitindo que modelos de negócios, processos operacionais e experiências do cliente criem valor para as organizações.…”

Analysis of Sustainable Business Models: Exploratory Study in Two Brazilian Logistics Companies

“…In the context of the business model, the "model" is the abstract representation of how an organization's business activities work, and "business" can be understood as the structured transformation of input factors into products and services [11,12]. A business model provides a simplified representation of value-creation processes, roles, and interactions to create customer value by ensuring competitive advantage and generating revenue, using a comprehensive aggregated picture of reality that can integrate political, legal, economic, sociocultural, technological, and ecological aspects into the transparent architecture to manage complexity [1,12].…”

“…Osterwalder [12,31] developed a study evaluating and comparing the most common construction models in the literature, and on that basis identified the most frequently mentioned components. The result of this research consisted of a synthesis with nine building blocks, covering all components of the business models mentioned by at least two authors, excluding elements related to competitors.…”

The influence of digital transformation on the growth of small and medium enterprises in South Africa

“…Most business organizations apply new technologies to adjust their current value creation path to remain competitive. However, they are facing the need for structural transformations; moreover, they should address obstacles on their way to these transformations (Gomes et al, 2019). According to Vogelsang et al (2019), DT can significantly influence different branches of industries with decades of decentralized operations.…”