Managing Brands in an Ever-Changing Media Environment

Langner, Tobias; Klinke, Tobias

doi:10.1007/978-3-030-86680-8_9

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Media Habits1

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2023

2024

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Cited by 2 publications

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“…However, the radical transformation in media consumption mentioned by some academics and pundits is yet to come (see, e.g. Langner and Klinke 2022, 143; Napoli 2011, 54).…”

Section: Media Habitsmentioning

confidence: 99%

Traditional media versus new media: Between trust and use

Fotopoulos

2023

European View

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The article explores if and to what extent traditional media, namely TV, radio and the printed press, are still more popular than new media when it comes to news consumption within the EU. It also looks at the level of trust in different news sources across EU member states. The article is based on the results of a pertinent Eurobarometer survey and a Reuters Institute study. According to these sources, television is one of the forms of media most used to access news, followed by online news platforms and radio. Trust in the mainstream broadcast and print media is also higher than in online news platforms and social media channels. The findings seek to feed both the public discussion and academic dialogue on media consumption and trust, and convey some compelling empirical data and analysis.

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“…However, the radical transformation in media consumption mentioned by some academics and pundits is yet to come (see, e.g. Langner and Klinke 2022, 143; Napoli 2011, 54).…”

Section: Media Habitsmentioning

confidence: 99%