“…First, a buyer-supplier relationship is a complex system of multiple, rich, interpersonal interfaces (Ellram and Hendrick, 1995). Thus, the dimensions of the relationship emerge over time as a result of the experience and outcomes of ongoing interaction (Ritter et al, 2004). The complexity and repetitiveness of interactions are more strongly manifested in servitization, where long-term, interdependent, multifaceted relationships are the norm, and high levels of information and knowledge exchange are required (e.g., Johnson and Mena, 2008;Bastl et al, 2012).…”