“…This aspect of logistics partnership success is rarely developed in the literature, and hence is another reason why the authors wish to expand and explore the key contributing factors of partnership success in the wider logistics context. We argue that as past studies have paid greater attention to the customer (for example, Chen et al 2010;Knemeyer and Murphy, 2004;Sinkovics and Roath, 2004;Wallenburg, 2009), the literature lacks a complete investigation This is a post-print of: NA Abdul Rahman, TC Melewar and AM Sharif, "The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industry, " Industrial Marketing Management Journal, vol. 43, issue 1 (2014), pp.…”