This chapter's review of literature examines the crucial role played by digital marketing and social media in the evolution of dental practices and the improvement of patient involvement. It investigates ethical concerns, patient perspectives, and the influence of influencer marketing on the reputation of practices. The chapter also delves into the intricate relationship between social factors, self-perception, and consumer decisions in influencing patterns of oral healthcare consumption. Moreover, it emphasizes the transformative capacity of technology in advancing oral health and enabling remote consultations. The outcomes emphasize the significance of personalized marketing tactics, patient-oriented communication methods, and the call for additional research to address emerging barriers and foster ethical marketing practices in the digitalization era.