Manually Profiling Egos and Entities across Social Media Platforms

Abstract

Social media accounts on various social media platforms represent the public-facing Web presences of egos (individuals) and entities (groups). On the surface, these may be understood based on their profiles, their shared contents and postings, and their interactions with other user accounts online. A number of software tools and analytical techniques enable further analyses of these accounts through network analysis, content analysis, machine-based text summarization, and other approaches. This chapter describes some of the capabilities of “manual” or semi-automated (vs. fully automated) remote profiling of social media accounts for insights that would not generally be attainable by other means.