Mapping a Multi-sensory Identity Territory at the Early Design Stage

Abstract

is an open access repository that collects the work of Arts et Métiers ParisTech researchers and makes it freely available over the web where possible. Abstract: This article presents a kansei design methodology. It is placed at the very beginning of the design process and aims to influence the following steps in order to improve the user's understanding and experiencing of the designed product. The experimentation combines in a subtle way the design thinking approach of learning by doing and the kansei engineering quantitative approach. The research presented is based on the results of a previous study that defined the semantic and emotional scope of future hybrid cars for European using visual stimuli. Building on this scope this kansei design methodology creates and assesses multisensory atmospheres is order to provide tangible direction composed of vision, touch, hearing and smell stimuli. From the cognitive and affective responses of the 42 participants we were able to detail 3 directions for future cars interiors that aim to enrich the styling design briefs and to influence the design strategies such as the management of the different grades. The research presented here was supported by the Kansei Design department from Toyota Motor Europe (TME-KD). This collaboration also brought an industrial context to it.

Sensory analysis as a support for strengthening the meta-design phase. Friendliness, affordance and experience

“…Several researches have already been carried out aiming at a perceived global quality in the car cockpit (Gentner et al 2012). The first experimentation here cited reveals the importance of the interaction sight-touch in the perception of the global quality in car interiors.…”

Designing sound identity

“…Such methodology was also inspired by exploratory work on the multi-sensory identity territory of cars interior [10]. Indeed, the idea of associating sensory concepts and emotions to have a better understanding of how brand intentions could be related to attributes of a desired product has been explored with a kansei design approach [11].…”

Using a Kansei-driven Approach for New Concept Development Activities: What It Implies for Industrial Projects

“…When used in the early stage of the design process, these tools lead to the creation of early representations. These kansei representations can either be visual (persona, mood boards, visual theme board [20]), multi-sensory (MSD approach [21], Mood boxes [22]), narrative [23], or interaction [24].…”

“…These projects include, for instance, the methodologies and outputs such as those presented by the authors in other publications [22]. "Product lining strategy" projects are meant to impact specific upcoming platform product development projects (e.g., hybrid vehicle NPD projects).…”