Market-based dynamic capabilities for MSMEs: Evidence from Indonesia's ornamental fish industry

Leveraging Strategic Orientations in Achieving a Competitive Advantage Among Msmes: A Cross-Country Marketing Analysis

“…The MSMEs, as defined by specific legal criteria, are crucial to Indonesia's economy, employing over 20 million people across 40 million enterprises (Castillo et al, 2021). Their resilience during economic crises highlights their role as economic pillars (Tarihoran et al, 2023). Considering that the marketing performance is critical to the MSMEs' success, strategic management is required for business development.…”

“…The hypothesis that learning orientation impacts marketing performance in HBC MSMEs (H2) draws from studies by Beneke et al (2016), Peng &Shao (2021), andPhillips et al (2023), bringing attention to the role that learning orientation plays as a mediator between market orientation and organizational performance. Essentially, the speculation that the upper hand intervenes in the connection between enterprising direction and advertising execution in HBC MSMEs (H3) is upheld by research from Castillo et al (2021) and Tarihoran et al (2023).…”

“…There are five variables examined in this study, including the market orientation, learning orientation, entrepreneurial orientation, competitive advantage, and marketing perforance. Each construct's frequency and intensity were assessed by multiplying the highest score by the number of corresponding items (Castillo et al, 2021;Tarihoran et al, 2023). These values were then categorized into five intervals: 1.00 -1.80 (very low), 1.…”

“…This present study aims to understand the extent to which the market orientation, learning orientation, and entrepreneurial orientation contribute to the marketing performance of MSMEs in Indonesia, Australia (Perth and Canberra), Egypt, and Saudi Arabia, and how the competitive advantage mediates the relationships. These objectives signify the importance of adapting strategies in evolving market landscapes (Daradkeh & Mansoor, 2023) and the development and utilization of MSMEs' resources and capabilities (Castillo, Pacheco, Manotas, & Guzmán, 2021;Tarihoran, Hubeis, Jahroh, & Zulbainarni, 2023). Specifically, this study examines the Hands-on Business Community (HBC)a technology-driven entrepreneurial network with 35,007 members across 102 regions, including Indonesia, Australia (Perth and Canberra), Egypt, and Saudi Arabia, established in 2006 by Badroni Yuzirman and co-founders.…”