“…Pratt, 1996). Such studies often make visible how rurality is variously constructed in relation to context in people's own accounts of rural living (Halfacree, 1995), in research programmes (Hidle et al, 2006), media representations (Bunce, 1994) and popular culture (Horton, 2008), and how different notions of rurality may be at the fore in rural conflicts (cf. Woods, 1998bWoods, , 2003Woods, , 2008Winther and Svendsen, 2012).…”