Market Orientation and Performance: Do the Findings Established in Large Firms Hold in the Small Business Sector?

The effect of market orientation on business performance of Serbian organic producers

“…Our strategic goals and policies are directly aimed at client satisfaction. 3 The level of client satisfaction is regularly evaluated.…”

Healthcare Administration

“…Although the first studies about market versatility carried out in developed countries, later on with the research about this field in many other countries, the universality on the relationship between market versatility and business performance are tried and tested (Greenley, 1995;AthuaheneGima, 1995;Caruana ve diğ., 1995;Appiah-Adu, 1997;Bhuian, 1997;Shoham ve Rose, 2001;Harrison-Walker, 2001). In these researches, it has been identified that there is a generally a…”

Challenges And Key Success Factors Of African Descent Foreign-Owned SMES In The Eastern Cape Province Of South Africa: A Case Of Selected Towns

“…According to Appiah-Adu (1997), the relationship between market orientation and performance in large enterprises also applies to small businesses. Market orientation thus has a positive influence on the performance of SMEs.…”