Market performance implications of modularization: Evidence from global auto firms operating in China

Seyoum, Belay; Lian, Yunshan

doi:10.1016/j.ibusrev.2018.01.008

Cited by 11 publications

(3 citation statements)

References 93 publications

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“…It has a positive effect on these variables that constitute firm relative positional advantage (ICao, Liu, Zhang, & Zhang, 2013). Moreover, through the sample analysis of 262 auto parts suppliers in China, the positive impact of modularity on enterprise performance is demonstrated again (Seyoum & Lian, 2018). Foreign scholars pay more attention to the role of modularity on performance, and believe that product modularity is the intermediary between customization demand and financial performance, which can promote enterprises to develop customized products (Persson & Lantz, 2022).…”

Section: Foreign Research Statusmentioning

confidence: 99%

A Review of Research on Networks of Modular Production

Chen

2024

APE

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With the development of science and technology, the deep integration of products and technologies has made modularity in the field of industrial products has achieved good results, from IBM-360 computer to Volkswagen's MQB platform can be seen, in various industrial fields, the research and practice of modular production network has become one of the focuses of industrial upgrading. Based on the current research needs, the existing modularization literature is reviewed from three aspects: industrial modularization, industrial cluster modularization and modular production network.

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Section: Foreign Research Statusmentioning

confidence: 99%

A Review of Research on Networks of Modular Production

Chen

2024

APE

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“…Significantly, the automotive sector has also recently been the setting for both important IB (Saranga et al, 2018;Seyoum and Lian, 2018;Khan et al, 2019) and ambidexterity research (Zimmermann et al, 2015). While IB research has been inclined to focus on emerging and developing economies and ambidexterity research has concentrated on specific issues (e.g.…”

Section: Introductionmentioning

confidence: 99%

Home-owned versus foreign-owned firms in the UK automotive industry: Exploring the microfoundations of ambidextrous production and supply chain positioning

Qamar

Gardner

Buckley

et al. 2021

International Business Review

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“…A few examples of successful product platforms are Volkswagen's vehicle modular platform (Lampón et al, 2017 ), Intel's chip platform (Cusumano & Gawer, 2002 ), and HP's printer platform (Meyer & Lehnerd, 1997 ). In the long run, the product platform strategies seem to reduce production costs and increase product variety, helping firms gain a competitive advantage (Seyoum & Lian, 2018 ). Therefore, to investigate the potential capabilities of an already established automobile OEM, this research focuses on the following research questions: How do modular platforms act as a new strategic option to improve Tata Motors' domestic and international competitiveness?…”

Section: Introductionmentioning

confidence: 99%

Strategic Options for Automobile OEMs of Indian Origin to have Sustained Competitive Advantage: A Case of Tata Motors

Malagihal

2021

JGBC

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The competitive landscape of automobile original equipment manufacturers around the globe is continuously changing, with new business models impacting the performance of automobile firms. The study uses benchmarking technique to benchmark Tata Motors passenger vehicle segment performance with a relevant foreign passenger vehicle manufacturer to explore the differences in core capabilities and platform strategies. The gaps reveal that there is tough competition among the firms in the automobile industry in India. The study also uses the problem structuring method to structure the key problem of Tata Motors' inadequate leverage of product platforms and identify the high potential root causes. The findings reveal that strategic options such as proper management of employees at top leadership positions, technologies, and strategic cooperation with partner firms may help Tata Motors better leverage new modular platforms. The new strategic options may also provide possibilities to scale internationally in niche vehicle product segments to achieve sustained competitive advantage. Among several potential capabilities and resources analyzed, only a few seem to be transferable to leverage advanced modular platforms and related digital technologies for Tata Motors. Supplementary Information The online version contains supplementary material available at 10.1007/s42943-021-00029-5.

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Market performance implications of modularization: Evidence from global auto firms operating in China

Cited by 11 publications

References 93 publications

A Review of Research on Networks of Modular Production

A Review of Research on Networks of Modular Production

Home-owned versus foreign-owned firms in the UK automotive industry: Exploring the microfoundations of ambidextrous production and supply chain positioning

Strategic Options for Automobile OEMs of Indian Origin to have Sustained Competitive Advantage: A Case of Tata Motors

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