Market research to create an SME responsible for post-harvesting and marketing of organic vegetables in the Squeaky Canton

Abstract

This scientific article presents results of a market research with a customer focus, the work was developed in 5 cantons of the province of El Oro – Ecuador, has as objective, To prepare a market study to create a SME in charge of post-harvest organic vegetables from the Chilla canton in order to market them in the cantons of the lower part of the province of El Oro (Machala, Pasaje, El Guabo and Santa Rosa), the research presents a qualitative approach of descriptive scope, is not experimental of transversal design, for which the sample size was made up of 500 people, with the purpose of obtaining concrete and specific results on the perception that the client has about the product, to analyze consumer behavior and preferences, the most feasible selling points for the company, along with the product promotion pathways, among other activities to be described in this research article.