Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework

Amoozad Mahdiraji, Hannan; Sharifpour Arabi, Hojatallah; Vrontis, Demetris

doi:10.1080/0965254x.2023.2273501

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Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework

Cited by 2 publications

References 68 publications

Social media in higher education marketing: a systematic literature review and research agenda

Social media in higher education marketing: a systematic literature review and research agenda

Marketing 4.0: Opportunities and Challenges of Extended Reality Marketing

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