Abstract:The present study aimed at identifying the extent of the existence of marketing approaching for the Standards of Approved textbooks in study plans of Jordanian Universities. The sample consisted of (232) staff members. The descriptive, analytical method, and (T-Test) were used for the dual comparisons in testing the hypotheses. Results showed that there was marketing approaching in the four standards (General standards in the marketing of approved textbooks, the publisher responsibility variable, Standards con… Show more
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