Marketing Aspects of Project Risks Management in the Development of Sports Ecological Camps

Abstract

Engaging in sports activities and the issue of environmental protection has become a very important way to ensure health thanks to great media attention. The subject of research in this paper includes the determination or definition of the very phenomena between which the connection is established, as well as the determination of the nature of the connection itself. The subject of the research is promotion as an important factor in successful development in sports, as well as determining the impact on environmental awareness. The theoretical definition of the problem and the subject of research is a logical operation by which the essence of the phenomenon under investigation is determined using abstract terms. Operationally, the working definition of the problem consists in the determination of indicators, that is, indicators that can be examined and checked empirically. The degree of investigation of promotion in sports is high, and given that marketing is an increasingly influential and prevalent area of the economy, that degree of investigation of promotion in sports will rise to an even higher level over time, and it is necessary to investigate the way of its influence on raising environmental awareness. After the operational definition of phenomena is carried out, assumptions or research hypotheses are set. Their function is to assume a connection between the phenomenon we are investigating and other factors that could be assumed to be in some kind of relationship with it. The aim of the research is to check the validity of the hypothesis.