Marketing Flexibility: Significance and Implications for Automobile Industry

Shalender, Kumar; Singh, Nripendra

doi:10.1007/s40171-015-0097-x

Cited by 19 publications

(11 citation statements)

References 27 publications

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“…Automotive industry in China, in particular, faces strategic and operational challenges due to the increased market uncertainty in the recent years (Somarin et al 2016; Somarin et al 2017(b); Faghih-Roohi et al 2016; Nie 2014, Ansaripoor et al 2017;Paul et al 2017;). Shalender and Singh (2015) proposed conceptual framework to address the critical significance of market uncertainty and how company should respond to it flexibly, especially in the automotive industries. Diverse product ranges receive a wide spectrum of domestic market responses.…”

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confidence: 99%

From Supply Chain Integration to Operational Performance: The Moderating Effect of Market Uncertainty

Lü

Ding

Paul

2017

Glob J Flex Syst Manag

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This research examines the moderating effect of market uncertainty on the causal effects from supply chain integration to operational performance of a typical supply chain. Based on an extensive and critical literature review, two exploratory conceptual hypotheses have been developed for the non-linear relationship between the supply chain integration and operational performance of the original equipment manufacturer; and how may that relationship be moderated by a specific construct of market uncertainty. Empirical survey instrument has been designed and applied to gather the data from a wide spectrum of automotive industry in China. Confirmative factor analysis and threshold regression analysis were used as the primary research methodology to test the hypotheses. We find strong support to the hypotheses from the empirical evidence, which leads to the finding that the relationship between the supply chain integration and operational performance is 'non-linear', and the 'non-linearity' can be significantly moderated by the market uncertainty as one of the key environmental factors for the supply chain. This study extends the current literature by contributing for the first time the discussion of an analytical model that represents the causal effects from supply chain integration to its operational performance with respect to the market uncertainty as a moderating factor.Key words: Automotive industry; market uncertainty; operational performance; supply chain integration; supply chain management. IntroductionResearchers have long articulated the necessity of a close integration between manufacturers and their suppliers and customers in attempt to deliver the supply chain's optimum performance (Tavakoli et al. 2012; Flynn et al. 2010;Turkulainen and Ketokivi 2012;Zhao et al. 2013;Huang et al. 2014;Prajogo et al. 2015). The degree of interactions between the participating member of the supply chain and the appropriate inter-relationship postures have 2 become the widely acknowledged key enablers for supply chain success (Tyagi, et al., 2015).Supply chain integration and its processes that help to develop high level collaboration and partnership with supplier and buyer have been regarded as the undisputable factors for supply chain success (Droge et al. 2012;Wilden et al. 2013;). However, with the increased supply chain complexity and sprawling global diversity over the last decade, there has been a call to rethink the universal necessity as well as the theoretical validity of supply chain integration (SCI) under the renewed business environment in respect to its highly acclaimed contribution to the supply chain's competitive performance (Lambert and Cooper 2000;Asian et al. 2009;Liu and Cruz 2012;Huang et al. 2014;D. I. Prajogo et al. 2015;Sharifkhani et al. 2016; Somarin et al. 2017(a)).We argue that it is far from being certain that the level of the SCI integration will always be positively correlated with the optimum performance (Graham et al. 2005;Wook Kim 2006; Kim 2009). However, evidently, many p...

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confidence: 99%

From Supply Chain Integration to Operational Performance: The Moderating Effect of Market Uncertainty

Lü

Ding

Paul

2017

Glob J Flex Syst Manag

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“…It is further important to note that while Jugaad and Service flexibility are established somewhat in existing flexibility literature (Victorino et. al., 2013 ; Kar & Rakshit, 2015 ; Shalender & Singh, 2015 ; Wudhikarn et. al., 2015 ; Trento et.…”

Section: Model Developmentmentioning

confidence: 99%

Modelling the Service Experience Encounters Using User-Generated Content: A Text Mining Approach

Kar

Kumar

Ilavarasan

2021

Glob J Flex Syst Manag

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Among services, the immense growth of Indian tourism in the last years has attracted the interest of practitioners, researchers, and governments. Service experiences at the point of encounter can impact the consumption of these tourism services extensively. However, measuring the service experience at the point of service encounter becomes a bit difficult. The tourists who visit India often share their experiences immediately regarding their service encounter in social media. These tweets often have high sentiments and emotional content. In this study, we attempt to identify factors which impact customer service experience, at the point of service encounter, by mining social media discussions. After removing spurious tweets, 7,91,804 tweets were identified and analysed in this study. Factors such as accessibility, accommodation, assurance, cultural attraction, Jugaadu service flexibility, cleanliness, hospitality, price, restaurant, and security were identified using topic modelling, topic association mining, and sentiment analysis. We attempt to model these experiences and their drivers across five zones of India, namely North, South, East, West, and North-East India. Our inferential analysis highlights that the importance and impact of these factors differ significantly zone wise across India, which indicates high location specificity of factors which impact the customer service experience. The study elaborates implications for theory and practice based on our findings.

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“…In today's competitive and changing business environment, there is a critical role played by flexibility to ensure the survival of businesses (Shalender and Singh, 2015;Haldar et al, 2016). Exploration of flexibility has been undertaken by Sharma et al (2010) who emphasized that flexibility can play a role as the strategic driver to enhance performance of a company.…”

Section: Literature Reviewmentioning

confidence: 99%

Using Fuzzy Delphi and Generalized Fuzzy TOPSIS to Evaluate Technological Service Flexibility Dimensions of Internet Malls

Dash

2017

Glob J Flex Syst Manag

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Marketing Flexibility: Significance and Implications for Automobile Industry

Cited by 19 publications

References 27 publications

From Supply Chain Integration to Operational Performance: The Moderating Effect of Market Uncertainty

From Supply Chain Integration to Operational Performance: The Moderating Effect of Market Uncertainty

Modelling the Service Experience Encounters Using User-Generated Content: A Text Mining Approach

Using Fuzzy Delphi and Generalized Fuzzy TOPSIS to Evaluate Technological Service Flexibility Dimensions of Internet Malls

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