2005
DOI: 10.21225/d5k59h
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Marketing Implications Associated with Non-Returning Students in University Certificate Programs

Abstract: This study examines the attitudes and future plans of students who discontinued their studies in university certificate programs. These non-returning students were separated into three groups: opt-outs, stop-outs, and drop-outs. Two separate surveys were undertaken; one survey consisted of students enrolled in a certificate program offered by the University of Saskatchewan, and the other consisted of students enrolled in several certificate programs offered by the University of Manitoba. The study examined thr… Show more

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