Marketing in a Digital World

Human Resource Management in a Digital Environment

“…Clients can instead select their coaches based on whether the coach's experience is considered sufficient, whether relevant knowledge about the client's industry is available on the coach's side, or whether the coach holds certain certifications. In addition to a digital-based self-search, a data-based development of algorithms is also conceivable in order to optimally predict a match between coach and client for the success of the coaching (similar to the applications of chatbots discussed by Pijetlovic &Müller-Christ, 2022 andKlein et al, 2022). Numerous providers of web-based coaching management systems have emerged to meet the various requirements of organizations, coaches and clients.…”

“…An interesting example is the project Marble by Lanwehr and Gober (2017). It should be noted that these examples may skirt the limits of incursion into personal space, highlighting the absolute care that must be taken with respect to ethics and data protection (see Hornuf &Mangold, 2022 andKlein et al, 2022). Above all, the EU General Data Protection Regulation must be applied at all times (Binder, 2018).…”