Marketing Knowledge and Its Role in Enhancing the Competitive Abilities

Abstract

The research aim of this study is to clarify the concept of marketing knowledge in enhancing the competitive abilities of a sample of productive organizations in the governorate of Dohuk. As the marketing knowledge and competitive abilities are considered as crucial elements for marketing controlling and discipline. The sample of the research included some productive organizations that consist of (54) working individuals. The results of the questionnaire have been statistically analyzed, processed, and displayed using the statistical package of (SPSS-21) with statistical measures of dispersion and the two relationships of correlation and influence. The results of the analysis showed that the degree of total agreement reached the value of (70.5%), and for the variable of competitive abilities reached the value of (69.4%). Thus, the testing of the research hypotheses resulted in that: There is an indeed a positive correlation and impact between the independent and dependent research variables.