Marketing-Management

Intention to Purchase Products under Volume Discount Scheme: A Conceptual Model and Research Propositions

“…The links between variables are supported by the Stimulus Organism Response (S O R) model (Bagozzi 1986). The justification for using the S-O-R model in the present study is the relevant theoretical support extended to examine how marketing stimulus affect consumer in tention to purchase products under VDS.…”

“…Therefore, it is expected that the offer appropriate purchase characte ristics of VDS will translate into better evaluations on VDS benefits, which lead to greater choice of promoted products. Bagozzi (1986) conceptualized that organisms mediate the relationship between stimulus and intention to purchase. There are many studies available in marketing Lii, Sy 2009) that support the mediating role of the organism.…”

Dialectical Model of Marketing versus Trends and Fashions<SUP>{1}</SUP>

“…Although with Bagozzi (1974Bagozzi ( , 1975A, 1975B, 1977Bagozzi ( , 1978Bagozzi ( , 1979Bagozzi ( and 1986 and Hunt (1976Hunt ( , 1977Hunt ( , 1978Hunt ( , 1983A, 1983B and 1991) the theoretical interest arises of guiding the nature from this discipline to other aspects, the managerial practice and the ideas of the consultancy of the moment had more echo. The first one opens the debate on the structural error of having been considering their study field in exclusive function of a technical group and centering it in the study of relative individual and social activities to the initiation, resolution and escape of relationship exchange.…”

“…It is initially necessary to establish that as well, the economy is a social science dealing with the study of the social relations of production, distribution, accumulation and consumption, between different economic agents 8 . Marketing materializes as an applied science (nonetheless, a social one), in the study of those aspects determining the relationship between suppliers and demanders, to ensure the processes of value units exchange, which are generated in markets.…”

“…A socially generalizable, extensible and necessary category, given certain advance and development of the productive forces within the capitalist production mode; a phenomenon that can be objectively observed and measured as a technology or applied science, rising since the strengthening of the worldwide expansive phase of capitalism-globalization of production-,with its processes 8 Unlike the neoclassic/neoliberal argument, accepted by all the writings of the classic or traditional marketing, according to which economics is the shortage science, studying how optimize some supposed technic production factors, whose limitations are established among scarce land, capital and work endowments; the "butter capital" of which Robinson (1959) talked about.…”