Marketing Mix Performance and Customer Relationship in Improving Trust of Indihome Customer: A Case From West Java Indonesia

doi:10.31838/jcr.07.02.51

Cited by 6 publications

(2 citation statements)

References 3 publications

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“…In addition, it also conducts digital marketing to several social media to interact more intensely directly with consumers, thereby expanding the market and increasing sales. The results of this study are in line with previous research such as that conducted by (Al-Zyoud, 2019;Nurmartiani et al, 2020), where the digital marketing mix strategy affects CRM. As the theory expressed by (Chaffey, Dave., & Chadwick, 2016:251), the digital marketing mix provides advantages for customer relationship management as an alternative strategic approach.…”

Section: Hypothesis Testingsupporting

confidence: 91%

The Effect of Digital Marketing Mix Strategy on Marketing Performance Through the Implementation of Customer Relationship Management MSME 4.0 DKI Jakarta

Yusuf

Astuti

Ariani

2022

IJBTOB

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There was a decline in the growth rate of DKI Jakarta's Gross Regional Domestic Product in 2020 due to the Covid-19 pandemic. GRDP is closely related to income and sales volume sold for MSME. Revenue and sales volume are dimensions of marketing performance. The purpose of this study is to examine the effect of digital marketing mix strategy and customer relationship management on marketing performance. Researchers used a quantitative approach by distributing questionnaires to 231 owners or managers of MSME 4.0 in DKI Jakarta. The proposed research model was tested using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) specifically using the Smart-PLS 3.3 program. The results of data analysis show that: (1) Digital Marketing Mix Strategy has a significant effect on Customer Relationship Management MSME 4.0 DKI Jakarta (2) Customer Relationship Management has a significant effect on Marketing Performance of MSME 4.0 DKI Jakarta (3) Digital Marketing Mix Strategy has a significant effect on Marketing Performance MSME 4.0 DKI Jakarta. Keywords: MSME 4.0, Marketing Performance, Digital Marketing Mix Strategy, and Customer Relationship Management.

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Section: Hypothesis Testingsupporting

confidence: 91%

The Effect of Digital Marketing Mix Strategy on Marketing Performance Through the Implementation of Customer Relationship Management MSME 4.0 DKI Jakarta

Yusuf

Astuti

Ariani

2022

IJBTOB

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“…The cohesive insurance on managing the significant operations of cultural heritage tourism, namely Bujang Valley, Kedah, Malaysia has been signifying into reinforcing the sustainability empowerment in the context of tourism. The initial background together with knowledge understanding and technical demonstration about Bujang Valley as the cultural heritage tourism indicated the strategic appointment to given an effective enhancement on developing the potential value of heritage education [84][85][86]. As a result, the process of imparting the knowledge about the significance of Bujang Valley is supposed to contribute in assisting the demonstration technique and archaeological excavation method crucial in reinforcing students' knowledge of the value of conservation and preservation of national heritage sites [87][88][89].…”

Section: Implications and Future Directionsmentioning

confidence: 99%

Field Studies in Heritage Education: Assessing Impact on Tourism and Sustainability at Bujang Valley, Kedah, Malaysia

Jusoh,

Huda,

Lyndon

2024

IJSDP

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This article aims to analyse the importance of a field study of the Bujang Valley archaeological site in Kedah among students in the context of reinforcing heritage education. This study involved 400 university students who were randomly selected. A questionnaire instrument was used to elicit feedback, including the respondents' background, knowledge about Bujang Valley, knowledge about a guided tour of the exhibition gallery, knowledge about a guided tour of the archaeological site, knowledge about a demonstration technique and an archaeological excavation method, and knowledge about a field study of the archaeological site. The findings indicate that conducting the field study via activities during the guided tour of the exhibition galleries at the Bujang Valley Archaeological Museum (MALB) and the Hindu-Buddhist temple site is highly effective in enhancing heritage education. Indeed, it was able to impart knowledge about the significance of Bujang Valley to students enrolled in higher learning institutions (Mean=3.67 to Mean=5.00). Knowledge about Bujang Valley between education-based (UPSI) and non-education-based (UKM) students was equivalent, and there was no difference in any of the five variables (p> .05). This study is supposed to contribute in assisting the demonstration technique and archaeological excavation method crucial in reinforcing students' knowledge of the value of conservation and preservation of national heritage sites. Hence, the field study of the archaeological site and historical place needs to continue at higher learning institutions to further reinforce students' knowledge about the history and heritage of the country.

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Digital Technology for Indigenous People’s Knowledge Acquisition Process: Insights from Empirical Literature Analysis

Wahid,

Huda,

Asrori

et al. 2024

Lecture Notes in Networks and Systems

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Marketing Mix Performance and Customer Relationship in Improving Trust of Indihome Customer: A Case From West Java Indonesia

Cited by 6 publications

References 3 publications

The Effect of Digital Marketing Mix Strategy on Marketing Performance Through the Implementation of Customer Relationship Management MSME 4.0 DKI Jakarta

The Effect of Digital Marketing Mix Strategy on Marketing Performance Through the Implementation of Customer Relationship Management MSME 4.0 DKI Jakarta

Field Studies in Heritage Education: Assessing Impact on Tourism and Sustainability at Bujang Valley, Kedah, Malaysia

Digital Technology for Indigenous People’s Knowledge Acquisition Process: Insights from Empirical Literature Analysis

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