Marketing Planning and Sales Autonomy as a Combination Remedy for Marketing Myopathy

Yamashita, Yūko; Uehara, Wataru; Sasaki, Masato; Fukuchi, Hiroyuki; Fukutomi, Gen

doi:10.1007/978-3-319-10912-1_38

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

2015

DOI: 10.1007/978-3-319-10912-1_38

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Marketing Planning and Sales Autonomy as a Combination Remedy for Marketing Myopathy

Yūko Yamashita¹,

Wataru Uehara²,

Masato Sasaki³

et al.

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Marketing Planning and Sales Autonomy as a Combination Remedy for Marketing Myopathy

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