Marketing the Perceptions of a Community College's Postsecondary Enrollment Options Program

Sources and Information

“…Lessons from the Field on Publicizing and Maintaining Quality Within Collaborative Partnerships Kiger and Johnson (1997) surveyed forty-seven students who had participated in the dual-enrollment program of an unidentified midwestern community college, as well as fifty-two of these students' parents, to determine how students and parents perceived the program. Students and parents alike thought favorably of the program, but the study revealed that they tended to have different understandings of the benefits of program participation.…”

Factors that predict student performance in dual credit courses in Kentucky community and technical colleges.

“…Kiger and Johnson (1997) examined how students and parents perceived a suburban community college's postsecondary enrollment options program so that the college could base market strategies on these perceptions. The researchers used the entire population of 67 students that have participated in colleges dual credit program since its inception in 1990.…”