2016
DOI: 10.1007/978-3-319-29058-4_15
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Mass Customization in SMEs: Literature Review and Research Directions

Abstract: Twenty years ago mass customization was acknowledged as the "New Frontier in Business Competition." The fi rst MCPC conference was hosted by Hong Kong University of Science and Technology in 2001. Since then the MCPC conference has grown to become the primary conference for presenting and discussing current issues and recent developments within the fi elds of mass customization, personalization, and customer co-creation. The 2015 MCPC conference, the eighth in the series, for which the contributions are presen… Show more

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Cited by 11 publications
(5 citation statements)
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“…Further, Salvador et al (2009) extended the research on MCC by classifying it into three categories, namely, solution space development, robust process design and choice navigation. Taps et al (2017) advocated the development of these three key capabilities for the pursuance of MC and stated them as the basic capabilities that a firm irrespective of its size must have; however, the way of achieving and managing these capabilities might be different for the firms of different sizes. In literature, the impact of various technologies, operational strategies and practices on MCC has been investigated by several authors.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Further, Salvador et al (2009) extended the research on MCC by classifying it into three categories, namely, solution space development, robust process design and choice navigation. Taps et al (2017) advocated the development of these three key capabilities for the pursuance of MC and stated them as the basic capabilities that a firm irrespective of its size must have; however, the way of achieving and managing these capabilities might be different for the firms of different sizes. In literature, the impact of various technologies, operational strategies and practices on MCC has been investigated by several authors.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The authors defined MCC in terms of three key capabilities, including solution space development, robust process design and choice navigation. These three capabilities can be conceded rudimentary for the firms of all sizes, whether small, medium or large (Taps et al , 2017). The significant literature reported on the classification of MCC is summarized in Table 1.…”
Section: Theoretical Background and Hypothesis Developmentmentioning
confidence: 99%
“…Initially, MC was adopted mostly by large firms involved in the mass production business. With the evolution of technology, the maturity of implementation approaches, worldwide recognition and accelerated use of Internet and e-commerce, it has now become accessible to SMEs (Taps et al , 2017). However, in comparison to large firms, implementation of MC in SMEs is very low and also, a dearth of literature focussing on the implementation of MC in SMEs is observed (Boer et al , 2018; Taps et al , 2017; Nielsen et al , 2017; Brunoe and Nielsen, 2016).…”
Section: Introductionmentioning
confidence: 99%