Mass Customization Measurements Metrics

Tailoring performance evaluation to specific industrial contexts – application to sustainable mass customisation enterprises

“…Blecker et al (2006) and more recently, Daaboul et al (2011) analysed the interdependencies of several mass customisation and economic indexes and built a system to control the complexity of supply chains in the mass customisation context. Recently, Nielsen et al (2014) proposed a comprehensive set of mass customisation metrics and discussed their applicability for mass customisation companies. A well-established review of performance measurement tools with a focus on mass customisation can be found in (Storbjerg, Brunoe, and Nielsen 2014).…”

An Engineer-To-Order Mass Customization Development Framework

“…This activity is called Product Management in the framework, and is responsible for collecting, measuring and calculating Performance Assessment data. The Mass Customization performance assessment research from Nielsen et al [12] is useful here, but also the linking of Mass Customization and quality management from Kristal et al [8] and Storbjerg et al [16] is highly relevant. Possible implications by using Performance Assessment is for instance -but not limited to -the ability to measure profitability.…”

Metrics for Assessing Product Variety Utilization

“…As pointed out by Salvador et al [9], mass customizers need three fundamental capabilities to be successful: 1) Solution Space Development -Identifying the attributes along which customer needs diverge, 2) Robust Process Design -Reusing or recombining existing organizational and value chain resources to fulfill a stream of differentiated customer needs and 3) Choice Navigation -Supporting customers in identifying their own solutions while minimizing complexity and the burden of choice [4], [9]. In order for companies to be able to establish themselves as mass customizers or for existing mass customizers to improve performance, we proposed that an assessment system for Mass Customization performance is established [5], [6].…”