MASSIFICATION AND INTERNETILIZATION: two sides of the same coin in the process of alienation by the media

Abstract

It is intended to observe how technological changes have promoted changes in society, however it seems that one thing remains the same: the use of the media as a technology of alienation. This observation will be carried out methodologically through a theoretical and exploratory research, seeking a review of concepts that refer to the uses and effects of the media. In this sense, the hypothesis is that the idea that in the sense of alienating use of means there have been no major changes. The means, by extending human perception, seem not to have produced an effect of liberating consciousness, but rather, it has expanded the process of mystification and alienation, through the massification of information, creating an internetilization, a massification through digital media.