Abstract:Asymmetric social alignments are transforming American partisan rhetoric, particularly how politicians leverage identity-based appeals. One such example: asymmetric religious, racial, and ideological alignments within the Republican party now make reactionary religious rhetoric increasingly strategic. Focusing on that case, I propose a novel conceptual model to understand what such rhetoric aims to accomplish. Reactionary religious rhetoric advertises, appeals, and activates on a spectrum from overt to subcons… Show more
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