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PurposeThis paper explores how the maturity of social relationship management in philanthropic hospitals affects community engagement as well as economic and financial support.Design/methodology/approachThe research is based on a sample of 121 philanthropic hospital organizations located in Brazil, answered by hospital managers. Using structural equation modeling, this study examines how the hospital’s maturity in managing community relations influences both the community’s engagement with the hospital and its economic and financial support. The model is related to the maturity of community relationship management (technology, process, people, strategy and organizational culture), community engagement (interactivity, social presence and loyalty) and community economic and financial support.FindingsThe results reveal that community involvement positively impacts economic and financial support, but there is no positive and direct correlation between the maturity of community relationship management and economic and financial support. As hospitals mature in management practices, community involvement in economic and financial support tends to decrease. Nevertheless, effective community engagement remains crucial for economic and financial support. The study emphasizes the need for structured relationship management within philanthropic hospitals and the implementation of effective strategies for community involvement.Originality/valueThis study introduces a new model for evaluating the maturity of hospital-community relationship management.
PurposeThis paper explores how the maturity of social relationship management in philanthropic hospitals affects community engagement as well as economic and financial support.Design/methodology/approachThe research is based on a sample of 121 philanthropic hospital organizations located in Brazil, answered by hospital managers. Using structural equation modeling, this study examines how the hospital’s maturity in managing community relations influences both the community’s engagement with the hospital and its economic and financial support. The model is related to the maturity of community relationship management (technology, process, people, strategy and organizational culture), community engagement (interactivity, social presence and loyalty) and community economic and financial support.FindingsThe results reveal that community involvement positively impacts economic and financial support, but there is no positive and direct correlation between the maturity of community relationship management and economic and financial support. As hospitals mature in management practices, community involvement in economic and financial support tends to decrease. Nevertheless, effective community engagement remains crucial for economic and financial support. The study emphasizes the need for structured relationship management within philanthropic hospitals and the implementation of effective strategies for community involvement.Originality/valueThis study introduces a new model for evaluating the maturity of hospital-community relationship management.
The use of information systems and technology (IS/IT) in healthcare has been recognized as crucial for improving the efficiency, cost-effectiveness, quality, and safety of medical care delivery. IS/IT has the potential to enhance individual health outcomes and provider performance by delivering better quality care, achieving cost savings, and increasing patient involvement in their own health. Two major drivers have spurred IS/IT investments in healthcare: the rapidly increasing burden of chronic diseases, with costs growing significantly, and the recognition of the need for substantial improvements in the quality and safety of healthcare delivery. Maturity models (MM) are based on the premise that people, organizations, functional areas, and processes evolve through a development process, progressing towards a more advanced state of maturity by passing through distinct levels. The application of MM in healthcare offers significant opportunities to enhance information and knowledge management. This paper summarizes some of the recent developments in this area.
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