2024
DOI: 10.9734/jaeri/2024/v25i3598
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Maximizing Marketing Efficiency: A Deep Dive Analysis into Castor crop in Namakkal District, Tamil Nadu, India

Venkatesa Palanichamy N,
Suresh A,
Balamurugan V
et al.

Abstract: Castor is a vital industrial oilseed crop with a range of uses that have increased its global economic importance. The research study was conducted using primary data collected through personal interview using well-structured and pre-tested interview schedules with 125 castor farmers and 50 intermediaries were selected purposively random sampling method. The study revealed that marketing of castor, small farmers often sell to local traders due to transportation costs, while larger farmers transport directly to… Show more

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